Lubbock
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City guide · Panhandle Plains

Lubbock

Cotton, ranching and Texas's oldest wine country.

Why Lubbock is growing

Lubbock has grown quietly into High Plains wine country, with vineyards and tasting rooms on the edge of town, a university campus that keeps filling the downtown, and the ranching history that built the region. The guide below connects the town to nearby parks, signature stops, local food and golf so it can anchor a full weekend instead of a quick pass-through.

Visitor tip

The wineries are strung out across the south plains — easiest with a designated driver.

Things to do nearby

Parks & recreation nearby

Connect the city with a trail, lake, historic site or open-sky day trip.

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Where to eat

  • Gloria's

    Tex-Mex on the east side since 1959.

    Family friendly
  • J.ett's

    A downtown steakhouse since 1968.

Things to do

  • Buddy Holly Center

    The singer's downtown and a working gallery.

    Family friendly
  • Xico Vineyards

    The High Plains' oldest winery.

  • National Ranching Heritage Center

    A historic ranch village on the university campus.

    Family friendly

Thinking of moving here?

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Tours, tastings & tickets

Book experiences in Lubbock

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Where to stay

Places to stay near Lubbock

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